THE FEATURES OF THE DEVELOPMENT OF REGIONAL EDUCATIONAL SERVICES MARKETS IN THE CONDITIONS OF THE EUROPEAN INTEGRATION
Abstract. The essence of the concepts of educational service, educational servicesmarket, regional educational services marketare determined. The essence of the regional educational services market and its importance in the conditions of the European integration are determined. It is proved that in the conditions of the implementation of the Association Agreement between Ukraine and the European Union and the prospects for the entry of the national education sphere into the European educational space, the necessity of its adaptation to European quality standards is urgent. The results of the evaluation of the development of regional educational services markets in Ukraine and the range of average prices for education are highlighted, the index of quality of educational services in the regions of Ukraine in 2017 is calculated. The organizational and economic bases of development of regional educational services markets in the conditions of European integration of Ukraine are disclosed. The strategic directions of development of regional educational services markets are substantiated. The regulation mechanism of regional educational services markets has been improved. The development recommendations of regional educational services markets in the conditions of European integration have been improved. Which includes:the development of educational clusters, the formation of marketing strategies by educational institutions, the development and implementation of educational foresight projects in the region. ; ОСОБЛИВОСТІ РОЗВИТКУ РЕГІОНАЛЬНИХ РИНКІВ ОСВІТНІХ ПОСЛУГ В УМОВАХ ЄВРОПЕЙСЬКОЇ ІНТЕГРАЦІЇ Наталія Павліха доктор економічних наук, професор Східноєвропейський національний університет імені Лесі Українки, (Луцьк, Україна) Юлія Долиняк Східноєвропейський національний університет імені Лесі Українки, (Луцьк, Україна) Анотація. Визначено сутність понять освітня послуга, ринок освітніх послуг, регіональний ринок освітніх послуг. Визначено значення регіонального ринку освітніх послуг в умовах європейської інтеграції. ...